CEI

Join the Urban League of Louisiana this September and October for the 6-part marketing series, “Magnetic Marketing: Leveraging the Power of AI to Grow Your Small Business,” sponsored by Louisiana Economic Development and Mastercard. This series is designed to guide small business owners and marketing leaders through a structured, hands-on process of building a strategic, actionable marketing plan that aligns with your business goals - with a focus on brand development, digital marketing, customer engagement, and AI tools - using Orhan McMillan’s Strategic Marketing Workbook as a foundation. Session 2: Crafting Your Unique Message & Market Fit Friday, Sept 12, 2025 I 10:00am-12:00pm During this session, participants will learn how to develop a strong Unique Selling Proposition (USP) and clear customer targeting. This session will cover: Market problems → Solution Benefits Defining Your Unique Selling Proposition Crafting a compelling elevator pitch Introduction to the Customer Decision Journey Ideal Customer and Target Market This session will be facilitated by Orhan McMillan, Founder, dezinsINTERACTIVE and Orhan McMillan, LLC. This series is sponsored by Mastercard and Louisiana Economic Development’s Small and Emerging Business Development Program, and funded in part through a Cooperative Agreement with the U.S. Small Business Administration. To participate, attendees must […]

Join the Urban League of Louisiana this September and October for the 6-part marketing series, “Magnetic Marketing: Leveraging the Power of AI to Grow Your Small Business,” sponsored by Louisiana Economic Development and Mastercard. This series is designed to guide small business owners and marketing leaders through a structured, hands-on process of building a strategic, actionable marketing plan that aligns with your business goals - with a focus on brand development, digital marketing, customer engagement, and AI tools - using Orhan McMillan’s Strategic Marketing Workbook as a foundation. Session 3: Website Strategy & SEO Essentials Friday, September 19, 2025 I 10:00am-12:00pm During this session, participants will learn how to evaluate and strengthen their website presence and performance. This session will cover: Website must-haves Calls to Action (CTAs) that convert SEO 101 Outlining a website improvement plan This session will be facilitated by Orhan McMillan, Founder, dezinsINTERACTIVE and Orhan McMillan, LLC. This series is sponsored by Mastercard and Louisiana Economic Development’s Small and Emerging Business Development Program, and funded in part through a Cooperative Agreement with the U.S. Small Business Administration. To participate, attendees must be or become certified by the LED Small and Emerging Business Development Program. Visit https://www.opportunitylouisiana.gov/program/small-and-emerging-business-development-program to […]

oin the Urban League of Louisiana this September and October for the 6-part marketing series, “Magnetic Marketing: Leveraging the Power of AI to Grow Your Small Business,” sponsored by Louisiana Economic Development and Mastercard. This series is designed to guide small business owners and marketing leaders through a structured, hands-on process of building a strategic, actionable marketing plan that aligns with your business goals - with a focus on brand development, digital marketing, customer engagement, and AI tools - using Orhan McMillan’s Strategic Marketing Workbook as a foundation. Session 4: Social Media & Content Strategy Friday, September 26, 2025 I 10:00am-12:00pm During this session, participants will learn how to plan and align content with brand and customer journey. This session will cover: How to choose the right social media platforms Defining content pillars and voice consistency Content calendars & batching content Tracking engagement This session will be facilitated by Orhan McMillan, Founder, dezinsINTERACTIVE and Orhan McMillan, LLC. This series is sponsored by Mastercard and Louisiana Economic Development’s Small and Emerging Business Development Program, and funded in part through a Cooperative Agreement with the U.S. Small Business Administration. To participate, attendees must be or become certified by the LED Small and […]

Join the Urban League of Louisiana this September and October for the 6-part marketing series, “Magnetic Marketing: Leveraging the Power of AI to Grow Your Small Business,” sponsored by Louisiana Economic Development and Mastercard. This series is designed to guide small business owners and marketing leaders through a structured, hands-on process of building a strategic, actionable marketing plan that aligns with your business goals - with a focus on brand development, digital marketing, customer engagement, and AI tools - using Orhan McMillan’s Strategic Marketing Workbook as a foundation. Session 5: Email, Ads, & Budget Planning Friday, October 3, 2025 I 10:00am-12:00pm During this session, participants will learn how to build connection and conversion through outreach strategies. This session will cover: Lead magnets, list-building, and email funnels Paid Ads: where to start, boosting vs. strategy Marketing Budget planning Key Performance Indicators (KPIs) Mailchimp & Meta Ad Manager basics This session will be facilitated by Orhan McMillan, Founder, dezinsINTERACTIVE and Orhan McMillan, LLC. This series is sponsored by Mastercard and Louisiana Economic Development’s Small and Emerging Business Development Program, and funded in part through a Cooperative Agreement with the U.S. Small Business Administration. To participate, attendees must be or become certified by […]

Join the Urban League of Louisiana this September and October for the 6-part marketing series, “Magnetic Marketing: Leveraging the Power of AI to Grow Your Small Business,” sponsored by Louisiana Economic Development and Mastercard. This series is designed to guide small business owners and marketing leaders through a structured, hands-on process of building a strategic, actionable marketing plan that aligns with your business goals - with a focus on brand development, digital marketing, customer engagement, and AI tools - using Orhan McMillan’s Strategic Marketing Workbook as a foundation. Session 6: Pulling It All Together: Analytics, KPIs & Action Plan Friday, October 10, 2025 I 10:00am-12:00pm During this session, participants will finalize their marketing strategy and set up a 30-day plan This session will cover: Workshop Review Campaign mapping: What to launch, how to measure Finalizing your strategic marketing plan 30-day Action Plan This session will be facilitated by Orhan McMillan, Founder, dezinsINTERACTIVE and Orhan McMillan, LLC. This series is sponsored by Mastercard and Louisiana Economic Development’s Small and Emerging Business Development Program, and funded in part through a Cooperative Agreement with the U.S. Small Business Administration. To participate, attendees must be or become certified by the LED Small and Emerging […]