WEBINAR: Public Relations for Entrepreneurs, Session 3 of 3: Online Reputation Management

A company’s digital footprint is as important to their branding strategy as other traditional branding efforts. With millions of potential customers online every day, businesses that ignore or discount their online reputation often find their name and brand trust in need of repair. Understanding digital review platforms like Yelp, Google Business, and Glassdoor can help businesses to maintain a positive online reputation during and after the COVID-19 crisis. During this session, business leaders will learn about online review platforms like Yelp, Google Business, and Glassdoor and their significance to maintaining a trusted brand strategy during the COVID-19 crisis. Statistical data will be examined to illustrate the importance of effective online reputation monitoring, connecting with customers on digital platforms and earning positive reviews. In order to attend, all participants must be a Certified Small and Emerging Business via Louisiana Economic Development’s Small and Emerging Business Development (SEBD) Program. Please note that there is no cost associated with SEBD certification, and most startups meet SEBD eligibility requirements. To become a Certified SEBD, please visit https://tinyurl.com/SEBDCertify. If you should have any questions, please email us at WBRC@UrbanLeagueLA.org.

The Future of Work and Creating Wealth in Minority Communities

During this session, local national thought leaders will provide insights and recommendations on preparing minorities for the future of work with automation and closing the wealth gap in America between minority and non-minority communities. Panelists will share historical and current legislation and practices that have created the skills gap and the wealth gap in America, and recommendations for how communities of color can work to advocate for and create sustainable enterprises that create value for these communities. This session will also examine the economic, political and cultural implications that create positive outcomes or those that hinder progress in our communities.

Resilient Restart EBR: Small Business Micro-Grants Program Information Session

Mayor-President Sharon Weston Broome and the City of Baton Rouge, East Baton Rouge Parish recognize the challenges that local businesses are facing as a result of the COVID-19 pandemic. To meet the short-term financial needs of microenterprises and small businesses, the Resilient Restart EBR: Small Business Micro-grants Program offers one-time, micro-grants of $2,500 to eligible entities that have been impacted by COVID-19. Recipients may use these funds for rent, utilities, inventory, accounts payable, fixed costs, employee wages and benefits. Monday, August 17, 12:00pm-1:00pm CT https://attendee.gotowebinar.com/register/2404539979354681360

LADOTD: Developing an Effective Capabilities Statement + DBE Certification

Please register for "LADOTD: Developing an Effective Capabilities Statement + DBE Certification" by visiting https://attendee.gotowebinar.com/register/3502714600421273356. With an increase in the number of viable contractors available to support public and private projects, contracting across the region is now more competitive than ever. However, the critical factors are the same. Procurement leads need to understand your capabilities, your value proposition, cost competitiveness, and how well you have performed on previous projects. As a contractor, whether you are providing labor, materials, or professional services, your capability statement serves as your business card and should set your apart from your competitors. It is a tool that will show potential clients how your achievements, core competencies, certifications, financial health, and experience will create value for their projects. Join us to learn the key components of a capabilities statement and to get guidance on crafting these elements to fit your business model and offerings. This session will also include an overview of the LAUCP DBE Certification including eligibility requirements and the application process. There is no cost to attend this informational webinar, however, you must be registered for the webinar to participate. Please secure your spot today by visiting https://attendee.gotowebinar.com/register/3502714600421273356.

Re-Charge Your Business: Building a Scalable, Agile, and Resilient Minority-owned Small Businesses

The current health and social crises that are crippling the US have had a profound impact on small, minority-owned firms in our most vulnerable communities. While businesses seek to obtain critical resources such as emergency funding to survive during these crises, the need for minority-owned businesses to reconsider “what” business they should be doing and “how” they should be doing business is of the utmost importance. Now, more than ever, small businesses have an opportunity to re-imagine, re-position, and re-charge their business models and operations towards becoming more scalable, agile, and resilient. During this session, Klassi Duncan, Vice President, Center for Entrepreneurship & Innovation, Urban League of Louisiana, will provide insights and considerations on how to develop a strategy and plan of action to build operational leverage, flexibility, and sustainability. Participants will learn: • What scalability means related to growth and operational capacity • Best practices for evaluating new business models and revenue streams that are responsive to changing market needs • Considerations for new and improved processes and technology • Insights on how to reorganize one’s business support model, including employees, suppliers, consultants, mentors, accountability partners, etc. • How to best integrate risk management and continuous improvement strategies to […]

Resilient Restart EBR: Small Business Micro-Grants Program Information Session

Monday, August 24, 12:00pm-1:00pm CT https://attendee.gotowebinar.com/register/4772477907747035664 Mayor-President Sharon Weston Broome and the City of Baton Rouge, East Baton Rouge Parish recognize the challenges that local businesses are facing as a result of the COVID-19 pandemic. To meet the short-term financial needs of microenterprises and small businesses, the Resilient Restart EBR: Small Business Micro-grants Program offers one-time, micro-grants of $2,500 to eligible entities that have been impacted by COVID-19. Recipients may use these funds for rent, utilities, inventory, accounts payable, fixed costs, employee wages and benefits.

Resilient Restart EBR: Small Business Micro-Grants Program Information Session

Monday, August 31, 12:00pm-1:00pm CT https://attendee.gotowebinar.com/register/8576302155712420112 Mayor-President Sharon Weston Broome and the City of Baton Rouge, East Baton Rouge Parish recognize the challenges that local businesses are facing as a result of the COVID-19 pandemic. To meet the short-term financial needs of microenterprises and small businesses, the Resilient Restart EBR: Small Business Micro-grants Program offers one-time, micro-grants of $2,500 to eligible entities that have been impacted by COVID-19. Recipients may use these funds for rent, utilities, inventory, accounts payable, fixed costs, employee wages and benefits.

Resilient Restart EBR: Small Business Micro-Grants Program Information Session

Monday, September 14, 12:00pm-1:00pm CT https://attendee.gotowebinar.com/register/8507566186302074896 Mayor-President Sharon Weston Broome and the City of Baton Rouge, East Baton Rouge Parish recognize the challenges that local businesses are facing as a result of the COVID-19 pandemic. To meet the short-term financial needs of microenterprises and small businesses, the Resilient Restart EBR: Small Business Micro-grants Program offers one-time, micro-grants of $2,500 to eligible entities that have been impacted by COVID-19. Recipients may use these funds for rent, utilities, inventory, accounts payable, fixed costs, employee wages and benefits. During this session, potential applicants will learn more about the program’s eligibility requirements and the application process. This program is activated by the CARES Act through the Department of Housing and Urban Development’s Community Development Block Grant Program with an additional infusion of funding from Investar Bank. This program is being administered by the Urban League of Louisiana.

Veterans Small Business Resources Summit

The Urban League of Louisiana is pleased to host its 2020 Veterans Small Business Resources Summit in celebration of veterans entrepreneurship, and as an extension of National Veterans Small Business Week (November 2-6). This year’s event will take place on Friday, November 6, 10:00am-12:00pm, and will be hosted online. During this event, we will shine a light on veteran’s entrepreneurship across the state of Louisiana by sharing the many resources that are available to veterans and their spouses to start and grow their businesses. This year’s event is sponsored by AARP Louisiana, and hosted in association with the Small Business Administration, Louisiana District Office, the Veterans Business Outreach Center – Mississippi State University, and Louisiana Economic Development.  The Urban League of Louisiana is proud to announce Joey Strickland, Secretary of the Louisiana Department of Veterans Affairs, as our special guest speaker. Joey Strickland was appointed Secretary of the Louisiana Department of Veterans Affairs by Governor John Bel Edwards on Jan. 13, 2016. In this position, he is responsible for overseeing five Veterans Homes, four State Veterans Cemeteries, the department’s Parish Service Offices, the Administrative, Contact Assistance, and Claims Divisions, the Military Family Assistance Fund, the Veterans Honor Medal Program, and […]