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WEBINAR: Public Relations for Entrepreneurs, Session 3 of 3: Online Reputation Management
June 29 @ 10:00 am - 12:00 pm CDT
A company’s digital footprint is as important to their branding strategy as other traditional branding efforts. With millions of potential customers online every day, businesses that ignore or discount their online reputation often find their name and brand trust in need of repair. Understanding digital review platforms like Yelp, Google Business, and Glassdoor can help businesses to maintain a positive online reputation during and after the COVID-19 crisis.
During this session, business leaders will learn about online review platforms like Yelp, Google Business, and Glassdoor and their significance to maintaining a trusted brand strategy during the COVID-19 crisis. Statistical data will be examined to illustrate the importance of effective online reputation monitoring, connecting with customers on digital platforms and earning positive reviews.
In order to attend, all participants must be a Certified Small and Emerging Business via Louisiana Economic Development’s Small and Emerging Business Development (SEBD) Program. Please note that there is no cost associated with SEBD certification, and most startups meet SEBD eligibility requirements.
To become a Certified SEBD, please visit https://tinyurl.com/SEBDCertify.
If you should have any questions, please email us at WBRC@UrbanLeagueLA.org.