Mayor-President Sharon Weston Broome and the City of Baton Rouge, East Baton Rouge Parish recognize the challenges that local businesses are facing as a result of the COVID-19 pandemic. To meet the short-term financial needs of microenterprises and small businesses, the Resilient Restart EBR: Small Business Micro-grants Program offers one-time, micro-grants of $2,500 to eligible […]
The Biden-Harris administration is announcing several reforms to increase access to the PPP to the nation’s smallest businesses and those that have been left behind in previous relief efforts. These efforts will extend much-needed resources to help small businesses survive, reopen, and rebuild. Recently announced updates include: - Instituting a 14-day period during which only […]
As a business owner, having your financials in order is the most important step to running your business effectively and profitability. The start of the New Year brings a new opportunity to get your accounting system and processes set up the right way. Join the Urban League of Louisiana’s Center for Entrepreneurship & Innovation for […]
Branding is hard - for any business - in part because it is not as well understood as many businesses think. But for smaller businesses, it is even harder because it requires resources and skills you don't normally have in-house. During this session, entrepreneurs will learn the fundamental truths about branding such as the difference […]
Digital marketing is the easiest solution for small businesses to become the talk of town. A digital marketing campaign can include SEO, email marketing, influencer marketing, mobile marketing (via text or media), PPC, video marketing, electronic billboards, affiliate marketing, in-app mobile advertisements and more. During this session, entrepreneurs will take a deep dive into the […]
Learn how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website's visibility with Search Engine Optimization (SEO). The session also introduces products like Google My Business, Google Trends, Search Console, Google Analytics, Google Ads, and more. In this workshop, we’ll discuss best […]
For entrepreneurs, the #1 goal in marketing is to reach consumers at the moments that most influence their purchasing decisions. For optimal influence, businesses can leverage the customer buying process – the journey your customer goes through before buying your product. Today, with explosion of product choices and digital channels, coupled with the emergence of […]
Consumers have become increasingly dependent on social media platforms to identify new sources of products and services and to share information about their experiences with businesses that have patronized, good or bad. Now, more than ever, entrepreneurs must be very strategic and deliberate about offering quality products and services and delivering exceptional customer service at […]
Managing your money can be an intimidating thought. Being financially responsible involves control, planning, and having a strategy in place to reach your financial goals. Learn how to establish reachable goals and develop new spending and saving habits that can help you increase your income and decrease spending. In addition, everyone knows you should be […]
The National Urban League and the Urban League of Louisiana are collaborating with UPS to offer a special promotion to support local businesses with saving time and money with access to shipping discounts and credits, and other special services. UPS is committed to putting the power of logistics to work for entrepreneurs every day by […]
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Google business profile from start to finish. In […]
In this workshop you will learn how to reach more customers and grow your business with Google Ads. In this session, we’ll talk about: • How to create an account and set up an ad campaign • How to write great ads, refine keywords, and include ad extensions • How to measure success Course Facilitator: […]