Advanced Marketing for Entrepreneurs, S4: Increase Sales & Retain Customers

Consumers have become increasingly dependent on social media platforms to identify new sources of products and services and to share information about their experiences with businesses that have patronized, good or bad. Now, more than ever, entrepreneurs must be very strategic and deliberate about offering quality products and services and delivering exceptional customer service at every single touchpoint, in-person and online.

During this session, entrepreneurs will learn essential strategies for improving customer service including:

– Developing a customer service strategy and plan of action

– Integrating customer service into the company culture

– How to train and engage employees in the customer service process

– Retaining clients and creating brand ambassadors

– Plus other special topics and considerations

Participants will also be guided through a process mapping exercise to identify opportunities for improvement within their customer engagement process. Learn how even the smallest of changes to your customer service process can have an exponential impact on your bottom line (the butterfly effect).

About the Facilitator: Brandon C. Armant

Brandon C. Armant has nearly twenty years of experience in public relations, media relations, marketing, crisis management, and journalism; and he serves as the CEO and President of BAMM | A Communications Company that he founded in 2012. Brandon has also served as a freelance Community News Columnist for Nola.com | The Times-Picayune, Louisiana’s leading source for print and online news and information; and he is the host of The Blueprint, a podcast and radio show that features professionals who are excelling and advancing within their respective industries.

There is no cost to attend this informational webinar; however, you must be registered for the webinar to participate. Please secure your spot today by visiting https://attendee.gotowebinar.com/register/4703812311599597583. After registering, you will receive a confirmation email containing information about joining the webinar.

In order to attend, all participants must be a Certified Small and Emerging Business via Louisiana Economic Development’s Small and Emerging Business Development (SEBD) Program. Please note that there is no cost associated with SEBD certification, and most startups meet SEBD eligibility requirements.

To become a Certified SEBD, click here. If you should have any questions, please email us at WBRC@UrbanLeagueLA.org.