CEI

Implementing effective social media, email marketing, crisis communique and media engagement strategies are essential to building trust as well as business retention and sustainability during an economic crisis. Utilizing traditional PR tools such as news stories and press releases coupled with 21st century tools like social media, e-newsletters, podcasts/webinars and virtual speaking engagements are a […]

A company’s digital footprint is as important to their branding strategy as other traditional branding efforts. With millions of potential customers online every day, businesses that ignore or discount their online reputation often find their name and brand trust in need of repair. Understanding digital review platforms like Yelp, Google Business, and Glassdoor can help […]