Consumers have become increasingly dependent on social media platforms to identify new sources of products and services and to share information about their experiences with businesses that have patronized, good or bad. Now, more than ever, entrepreneurs must be very strategic and deliberate about offering quality products and services and delivering exceptional customer service at every single touchpoint, in-person and online. During this session, entrepreneurs will learn essential strategies for improving customer service including: - Developing a customer service strategy and plan of action - Integrating customer service into the company culture - How to train and engage employees in the customer service process - Retaining clients and creating brand ambassadors - Plus other special topics and considerations Participants will also be guided through a process mapping exercise to identify opportunities for improvement within their customer engagement process. Learn how even the smallest of changes to your customer service process can have an exponential impact on your bottom line (the butterfly effect). About the Facilitator: Brandon C. Armant Brandon C. Armant has nearly twenty years of experience in public relations, media relations, marketing, crisis management, and journalism; and he serves as the CEO and President of BAMM | A Communications […]

For entrepreneurs, the #1 goal in marketing is to reach consumers at the moments that most influence their purchasing decisions. For optimal influence, businesses can leverage the customer buying process – the journey your customer goes through before buying your product. Today, with explosion of product choices and digital channels, coupled with the emergence of an increasingly discerning, well-informed consumer, businesses must take a more sophisticated approach to navigating this environment to capture all touch points and key buying factors. During this session, entrepreneurs will learn the key components of the customer decision journey and how they can leverage this process to increase sales. About the Facilitator: Brandon C. Armant Brandon C. Armant has nearly twenty years of experience in public relations, media relations, marketing, crisis management, and journalism; and he serves as the CEO and President of BAMM | A Communications Company that he founded in 2012. Brandon has also served as a freelance Community News Columnist for Nola.com | The Times-Picayune, Louisiana's leading source for print and online news and information; and he is the host of The Blueprint, a podcast and radio show that features professionals who are excelling and advancing within their respective industries. There is […]