• Magnetic Marketing: Session 1: Brand Foundation & Strategic Direction

    Join the Urban League of Louisiana this September and October for the 6-part marketing series, “Magnetic Marketing: Leveraging the Power of AI to Grow Your Small Business,” sponsored by Louisiana Economic Development and Mastercard. This series is designed to guide small business owners and marketing leaders through a structured, hands-on process of building a strategic, actionable marketing plan that aligns with your business goals - with a focus on brand development, digital marketing, customer engagement, and AI tools - using Orhan McMillan’s Strategic Marketing Workbook as a foundation. Session 1: Brand Foundation & Strategic Direction Friday, September 5, 2025 I 10:00am-12:00pm During this session, participants will learn how to define who they are, what they offer, and why it matters. This session will cover: Your Story, Mission, and Vision Core Values and Brand Voice Company Messaging Defining Your Target Audience The Strategic Marketing Plan This session will be facilitated by Orhan McMillan, Founder, dezinsINTERACTIVE and Orhan McMillan, LLC. This series is sponsored by Mastercard and Louisiana Economic Development’s Small and Emerging Business Development Program, and funded in part through a Cooperative Agreement with the U.S. Small Business Administration. To participate, attendees must be or become certified by the LED Small […]

  • By The People: Orleans Parish Assessor

    Ashe Cultural Ars Center 1712 Oretha Castle Haley Blvd, New Orleans, LA

    The “By The People” Debate Series, a dynamic, community-powered platform uplifting the voices, needs, and priorities of Black and Brown New Orleanians, kicks off August 12 with City Council District A and concludes with the Mayoral Debate on September 9. Hosted by the Urban League of Louisiana in partnership with: Ashé Cultural Arts Center • Black Voters Matter • C.O.P. • Eternal Seeds • GNOHA • Krewe of Themis • Lower 9th Ward Voters Coalition • NAACP – New Orleans • National Coalition of 100 Black Women • New Orleans NPHC • NOLA HBCU Alumni Association • The Links, Inc. – Crescent City, Orleans, and Pontchartrain Chapters • Proficient Media Service • Teamer Strategy Group • The Collaborative and Xavier University. Together, we're confronting power, policies, and progress in Orleans Parish. Join us for a series of crucial, high-impact debates that put our communities first. Because leadership should be decided by the people — for the people. https://www.eventbrite.com/e/new-orleans-assessors-debate-tickets-1538578683259

  • By The People: Mayoral Debate

    Xavier University of Louisiana Convocation Center 7900 Stroelitz St., New Orleans, LA

    The “By The People” Debate Series, a dynamic, community-powered platform uplifting the voices, needs, and priorities of Black and Brown New Orleanians, kicks off August 12 with City Council District A and concludes with the Mayoral Debate on September 9. Hosted by the Urban League of Louisiana in partnership with: Ashé Cultural Arts Center • Black Voters Matter • C.O.P. • Eternal Seeds • GNOHA • Krewe of Themis • Lower 9th Ward Voters Coalition • NAACP – New Orleans • National Coalition of 100 Black Women • New Orleans NPHC • NOLA HBCU Alumni Association • The Links, Inc. – Crescent City, Orleans, and Pontchartrain Chapters • Proficient Media Service • Teamer Strategy Group • The Collaborative and Xavier University. Together, we're confronting power, policies, and progress in Orleans Parish. Join us for a series of crucial, high-impact debates that put our communities first. Because leadership should be decided by the people — for the people. https://www.eventbrite.com/e/new-orleans-mayoral-debate-tickets-1538585202759

  • Magnetic Marketing: Session 2: Crafting Your Unique Message & Market Fit

    Join the Urban League of Louisiana this September and October for the 6-part marketing series, “Magnetic Marketing: Leveraging the Power of AI to Grow Your Small Business,” sponsored by Louisiana Economic Development and Mastercard. This series is designed to guide small business owners and marketing leaders through a structured, hands-on process of building a strategic, actionable marketing plan that aligns with your business goals - with a focus on brand development, digital marketing, customer engagement, and AI tools - using Orhan McMillan’s Strategic Marketing Workbook as a foundation. Session 2: Crafting Your Unique Message & Market Fit Friday, Sept 12, 2025 I 10:00am-12:00pm During this session, participants will learn how to develop a strong Unique Selling Proposition (USP) and clear customer targeting. This session will cover: Market problems → Solution Benefits Defining Your Unique Selling Proposition Crafting a compelling elevator pitch Introduction to the Customer Decision Journey Ideal Customer and Target Market This session will be facilitated by Orhan McMillan, Founder, dezinsINTERACTIVE and Orhan McMillan, LLC. This series is sponsored by Mastercard and Louisiana Economic Development’s Small and Emerging Business Development Program, and funded in part through a Cooperative Agreement with the U.S. Small Business Administration. To participate, attendees must […]

  • Magnetic Marketing: Session 3: Website Strategy & SEO Essentials

    Join the Urban League of Louisiana this September and October for the 6-part marketing series, “Magnetic Marketing: Leveraging the Power of AI to Grow Your Small Business,” sponsored by Louisiana Economic Development and Mastercard. This series is designed to guide small business owners and marketing leaders through a structured, hands-on process of building a strategic, actionable marketing plan that aligns with your business goals - with a focus on brand development, digital marketing, customer engagement, and AI tools - using Orhan McMillan’s Strategic Marketing Workbook as a foundation. Session 3: Website Strategy & SEO Essentials Friday, September 19, 2025 I 10:00am-12:00pm During this session, participants will learn how to evaluate and strengthen their website presence and performance. This session will cover: Website must-haves Calls to Action (CTAs) that convert SEO 101 Outlining a website improvement plan This session will be facilitated by Orhan McMillan, Founder, dezinsINTERACTIVE and Orhan McMillan, LLC. This series is sponsored by Mastercard and Louisiana Economic Development’s Small and Emerging Business Development Program, and funded in part through a Cooperative Agreement with the U.S. Small Business Administration. To participate, attendees must be or become certified by the LED Small and Emerging Business Development Program. Visit https://www.opportunitylouisiana.gov/program/small-and-emerging-business-development-program to […]

  • Multi-Industry Career & Resource Expo

    Urban League of Louisiana HQ 4640 S. Carrollton Ave., New Orleans, LA, United States

    Join us for the Multi-Industry Apprenticeship Career & Resource Expo, held in partnership with the National Urban League, the Louisiana Community & Technical Colleges System, Greater New Orleans, Inc., and the H2theFuture Project, in recognition of National Workforce Development Month 2025. Learn about future opportunities for education and training related to clean and renewable energy and hydrogen jobs, automotive, line worker, cyber security, skilled craft trades, and more. Talk directly with employers who are hiring and the educational institutions providing training to help you join the energy workforce.

  • Creating a Business Development Plan for Your Construction Business

    Join the Urban League of Louisiana on Thursday, September 25, 10:00am-11:30am, for “Opportunity and Preparation: Creating a Business Development Plan for Your Construction Business.” This virtual session is a part of a series of monthly workshops hosted in collaboration with the Louisiana Department of Transportation and Development’s DBE Supportive Services program. Business development in construction management refers to a strategic and actionable plan for pursuing new business and fostering relationships with your most preferred clients. Your business development plan outlines how you identify prospects, share your capabilities, and nurture business relationships so that prospects become clients when the time is right. During this session, contractors will learn how to increase profitability and scalability, by creating and managing a business development strategy – one that maximizes its strengths and experience and one that targets and converts its most preferred client types. The goal is to convert prospects to clients and to turn bids into awards! This session will be facilitated by Courtney Elzey, Principal, MCDS, LLC. There is no cost to attend, however, registration is required. Register today to reserve your spot! After registering, you will receive a confirmation email containing information about joining the training.

  • Magnetic Marketing: Session 4: Social Media & Content Strategy

    oin the Urban League of Louisiana this September and October for the 6-part marketing series, “Magnetic Marketing: Leveraging the Power of AI to Grow Your Small Business,” sponsored by Louisiana Economic Development and Mastercard. This series is designed to guide small business owners and marketing leaders through a structured, hands-on process of building a strategic, actionable marketing plan that aligns with your business goals - with a focus on brand development, digital marketing, customer engagement, and AI tools - using Orhan McMillan’s Strategic Marketing Workbook as a foundation. Session 4: Social Media & Content Strategy Friday, September 26, 2025 I 10:00am-12:00pm During this session, participants will learn how to plan and align content with brand and customer journey. This session will cover: How to choose the right social media platforms Defining content pillars and voice consistency Content calendars & batching content Tracking engagement This session will be facilitated by Orhan McMillan, Founder, dezinsINTERACTIVE and Orhan McMillan, LLC. This series is sponsored by Mastercard and Louisiana Economic Development’s Small and Emerging Business Development Program, and funded in part through a Cooperative Agreement with the U.S. Small Business Administration. To participate, attendees must be or become certified by the LED Small and […]

  • Magnetic Marketing: Session 5: Email, Ads, & Budget Planning

    Join the Urban League of Louisiana this September and October for the 6-part marketing series, “Magnetic Marketing: Leveraging the Power of AI to Grow Your Small Business,” sponsored by Louisiana Economic Development and Mastercard. This series is designed to guide small business owners and marketing leaders through a structured, hands-on process of building a strategic, actionable marketing plan that aligns with your business goals - with a focus on brand development, digital marketing, customer engagement, and AI tools - using Orhan McMillan’s Strategic Marketing Workbook as a foundation. Session 5: Email, Ads, & Budget Planning Friday, October 3, 2025 I 10:00am-12:00pm During this session, participants will learn how to build connection and conversion through outreach strategies. This session will cover: Lead magnets, list-building, and email funnels Paid Ads: where to start, boosting vs. strategy Marketing Budget planning Key Performance Indicators (KPIs) Mailchimp & Meta Ad Manager basics This session will be facilitated by Orhan McMillan, Founder, dezinsINTERACTIVE and Orhan McMillan, LLC. This series is sponsored by Mastercard and Louisiana Economic Development’s Small and Emerging Business Development Program, and funded in part through a Cooperative Agreement with the U.S. Small Business Administration. To participate, attendees must be or become certified by […]

  • Magnetic Marketing: Session 6: Analytics, KPIs & Action Plan

    Join the Urban League of Louisiana this September and October for the 6-part marketing series, “Magnetic Marketing: Leveraging the Power of AI to Grow Your Small Business,” sponsored by Louisiana Economic Development and Mastercard. This series is designed to guide small business owners and marketing leaders through a structured, hands-on process of building a strategic, actionable marketing plan that aligns with your business goals - with a focus on brand development, digital marketing, customer engagement, and AI tools - using Orhan McMillan’s Strategic Marketing Workbook as a foundation. Session 6: Pulling It All Together: Analytics, KPIs & Action Plan Friday, October 10, 2025 I 10:00am-12:00pm During this session, participants will finalize their marketing strategy and set up a 30-day plan This session will cover: Workshop Review Campaign mapping: What to launch, how to measure Finalizing your strategic marketing plan 30-day Action Plan This session will be facilitated by Orhan McMillan, Founder, dezinsINTERACTIVE and Orhan McMillan, LLC. This series is sponsored by Mastercard and Louisiana Economic Development’s Small and Emerging Business Development Program, and funded in part through a Cooperative Agreement with the U.S. Small Business Administration. To participate, attendees must be or become certified by the LED Small and Emerging […]