CEI

In this workshop you will learn how to reach more customers and grow your business with Google Ads. In this session, we’ll talk about: • How to create an account and set up an ad campaign • How to write great ads, refine keywords, and include ad extensions • How to measure success Course Facilitator: Malaika Moran is the Owner and Lead Strategist for SOCIALSTEP Consulting. SOCIALSTEP provides marketing strategy and business development services for small- to mid-sized businesses, non-profits, and government agencies. Other services include: strategic planning, digital marketing, event logistics, class facilitation and public speaking. Malaika is also an Urban League of Louisiana Contract Business Advisor and Course Facilitator. There is no cost attend; however, registration is required. Register today to reserve your seat!

In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this workshop will help. Course Facilitator: A native of Baton Rouge, Orhan Mc Millan has been in the web development and graphic design industry for over 19 years. He is founder and managing partner of DezinsINTERACTIVE. He and his team provide award winning branding, web and marketing services to start-ups, established businesses, associations and non-profits. There is no cost attend; however, registration is required. Register today to reserve your seat!

Please register for "Accounting and Financial Management, Session 1: Accounting Basics" by visiting https://attendee.gotowebinar.com/register/8883306698244066063. After registering, you will receive a confirmation email containing information about joining the webinar. Session I: Accounting Basics When you start a new business, accounting may be one of the topics that causes you anxiety and confusion. However, understanding the principals of accounting and effectively understanding and managing your finances is essential to profitable and sustainable business. During this session, entrepreneurs will be introduced to basic accounting principles, accounting concepts, and accounting terminology. Some of the basic accounting terms that you will learn include revenues, expenses, assets, liabilities, income statement, balance sheet, and statement of cash flows. You will become familiar with accounting debits and credits and how to record transactions. You will also learn the 3 essential financial statements and how they depict the financial health of your business at given points in time. There is no cost to attend this informational webinar; however, you must be registered on GoToWebinar to participate. Please secure your spot today by visiting https://attendee.gotowebinar.com/register/8883306698244066063. After registering, you will receive a confirmation email containing information about joining the webinar. In order to attend, all participants must be a Certified Small […]

Please register for "Accounting and Financial Management, Session 2: Strategic Planning and Financial Statements Analysis" by visiting https://attendee.gotowebinar.com/register/7729548465288547087. After registering, you will receive a confirmation email containing information about joining the webinar. Once entrepreneurs understand the basic accounting principles and financial statements, it is important to understand your financial position in the context of your business plan, including short and long term goals. During this session, attendees will learn how to incorporate their current financial position and goals into their strategic planning process. Attendees will also learn best practices for effectively managing finances to ensure the financial viability, profitably, and sustainability of their business. Topics include: - Budgeting Basics - How Not to Comingle Personal and Business Transactions - Developing a Debt Management Plan - Lean Operating Concepts This series will close with a discussion on best practices for identifying financial accounting software and the right accounting/bookkeeping service provider. There is no cost to attend this informational webinar; however, you must be registered on GoToWebinar to participate. Please secure your spot today by visiting https://attendee.gotowebinar.com/register/7729548465288547087. After registering, you will receive a confirmation email containing information about joining the webinar. In order to attend, all participants must be a Certified Small […]

Please register for "Accounting and Financial Management, Session 3: Best Practices in Financial Management and Tax Planning Basics" by visiting https://attendee.gotowebinar.com/register/9141126781794930191. After registering, you will receive a confirmation email containing information about joining the webinar. During this session, attendees will take a deeper dive into the concept of financial management as critical component of launching and growing their small businesses. Specifically, most entrepreneurs find it difficult to appropriately budget, separate personal from business accounts, properly manage debt, and operate a lean operation. Attendees will also learn best practices for effectively managing finances to ensure the financial viability, profitably, and sustainability of their business. Topics include: - Budgeting Basics - How Not to Comingle Personal and Business Transactions - Developing a Debt Management Plan - Lean Operating Concepts This series will close with a discussion on best practices for identifying financial accounting software and the right accounting/bookkeeping service provider. There is no cost to attend this informational webinar; however, you must be registered on GoToWebinar to participate. Please secure your spot today by visiting https://attendee.gotowebinar.com/register/9141126781794930191. After registering, you will receive a confirmation email containing information about joining the webinar. In order to attend, all participants must be a Certified Small and […]

Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions. Course Facilitator: A native of Baton Rouge, Orhan Mc Millan has been in the web development and graphic design industry for over 19 years. He is founder and managing partner of DezinsINTERACTIVE. He and his team provide award winning branding, web and marketing services to start-ups, established businesses, associations and non-profits. There is no cost to attend this informational webinar; however, you must be registered on GoToWebinar to participate. Please secure your spot today by visiting https://register.gotowebinar.com/register/3842466997228375312

Please register for "LADOTD: Government Contracting 101 + DBE Certification" by visiting https://attendee.gotowebinar.com/register/3358646696740385292. After registering, you will receive a confirmation email containing information about joining the webinar. For small, woman-owned, minority, and disadvantaged businesses seeking government contracts and understanding the basics of how local, state and federal agencies procure products and services are critical. Understanding the bidding, award, performance, and contract management processes that support government procurement activities can be a game-changer and time-saver for your business. During this session, small business owners will obtain key information on the procurement processes of local, state, and federal government agencies and insights on how to best position the business for successful bids and subsequent awards. There is no cost to attend this informational webinar, however, you must be registered for the webinar to participate. Please secure your spot today by visiting https://attendee.gotowebinar.com/register/3358646696740385292. After registering, you will receive a confirmation email containing information about joining the webinar.

Using credit may be inevitable in this day and age, but how many of us use it to our greatest advantage? It is possible to use credit wisely in order to maintain a good credit score, but often it’s the being wise with credit decision making that trips us up. Learn how to use your credit wisely by knowing what it is, why it is important, and gaining an extensive knowledge of credit terms, types of loans, and details that can affect the overall health of your credit report. During this session, participants will learn tips for establishing and maintaining healthy credit. This session will also provide insight into what is included on a credit report, how to obtain and what identifying information may be found in one. This workshop will answer these big questions: - Why is credit so important? - What are the basic credit terms and types of loans? - What is a credit report and how is it used? - How does your credit report affect your finances? - How can you maintain or improve your credit score? - What are some helpful tips to help you avoid credit repair scams? During this session, a Regions […]

Mayor-President Sharon Weston Broome and the City of Baton Rouge, East Baton Rouge Parish recognize the challenges that local businesses are facing as a result of the COVID-19 pandemic. To meet the short-term financial needs of microenterprises and small businesses, the Resilient Restart EBR: Small Business Micro-grants Program offers one-time, micro-grants of $2,500 to eligible entities that have been impacted by COVID-19. Recipients may use these funds for rent, utilities, inventory, accounts payable, fixed costs, employee wages and benefits. To learn more about Resilient Restart EBR, please join us for a special webinar session, during which potential applicants will learn more about the program’s eligibility requirements and the application process. If you have questions about the required documentation, we encourage you to join. Register today! Additional sessions will be held, as well. This program is activated by the CARES Act through the Department of Housing and Urban Development’s Community Development Block Grant Program with additional funding from Investar Bank, GMFS LLC, Postelthwaite & Netterville, and ExxonMobil. This program is being administered by the Urban League of Louisiana. For more information about the Resilient Restart EBR program, including eligibility requirements and required documents, please visit https://urbanleaguela.org/restartebr/.

Get best practices for creating a YouTube Channel and compelling video content that promotes your products and services and drives engagement with your brand. In this workshop, we’ll discuss best practices for: - Understanding different video formats - How to setup a YouTube channel - Making good creative, and how to target and measure the results Course Facilitator: Brandon C. Armant has nearly twenty years of experience in public relations, media relations, marketing, crisis management, and journalism; and he serves as the CEO and President of BAMM | A Communications Company that he founded in 2012. There is no cost to attend this informational webinar; however, you must be registered on GoToWebinar to participate. Please secure your spot today by visiting https://register.gotowebinar.com/register/2034436673583323152

Mayor-President Sharon Weston Broome and the City of Baton Rouge, East Baton Rouge Parish recognize the challenges that local businesses are facing as a result of the COVID-19 pandemic. To meet the short-term financial needs of microenterprises and small businesses, the Resilient Restart EBR: Small Business Micro-grants Program offers one-time, micro-grants of $2,500 to eligible entities that have been impacted by COVID-19. Recipients may use these funds for rent, utilities, inventory, accounts payable, fixed costs, employee wages and benefits. To learn more about Resilient Restart EBR, please join us for a special webinar session, during which potential applicants will learn more about the program’s eligibility requirements and the application process. If you have questions about the required documentation, we encourage you to join. Register today! Additional sessions will be held, as well. This program is activated by the CARES Act through the Department of Housing and Urban Development’s Community Development Block Grant Program with additional funding from Investar Bank, GMFS LLC, Postelthwaite & Netterville, and ExxonMobil. This program is being administered by the Urban League of Louisiana. For more information about the Resilient Restart EBR program, including eligibility requirements and required documents, please visit https://urbanleaguela.org/restartebr/. There is no cost to […]

Mayor-President Sharon Weston Broome and the City of Baton Rouge, East Baton Rouge Parish recognize the challenges that local businesses are facing as a result of the COVID-19 pandemic. To meet the short-term financial needs of microenterprises and small businesses, the Resilient Restart EBR: Small Business Micro-grants Program offers one-time, micro-grants of $2,500 to eligible entities that have been impacted by COVID-19. Recipients may use these funds for rent, utilities, inventory, accounts payable, fixed costs, employee wages and benefits. To learn more about Resilient Restart EBR, please join us for a special webinar session, during which potential applicants will learn more about the program’s eligibility requirements and the application process. If you have questions about the required documentation, we encourage you to join. Register today! Additional sessions will be held, as well. This program is activated by the CARES Act through the Department of Housing and Urban Development’s Community Development Block Grant Program with additional funding from Investar Bank, GMFS LLC, Postelthwaite & Netterville, and ExxonMobil. This program is being administered by the Urban League of Louisiana. For more information about the Resilient Restart EBR program, including eligibility requirements and required documents, please visit https://urbanleaguela.org/restartebr/. There is no cost to […]