COVID-19 Perspectives: Session 2 – Reposition, Restructure, Recalibrate
The impact of the COVID-19 pandemic has significantly impacted small businesses. Many businesses have had to close or limit operations, lost revenue, and terminate or furlough employees. While these are challenging times, small businesses have an opportunity to deliberately pivot their business to meet the needs of a changing world. What You Will Learn: • How to finalize your new opportunity including the business model and revenue streams • How to explore changes to your financial, operational, marketing, and staffing • Best practices in brainstorming goals, priorities, and actions to be taken Once participants have identified and assessed the feasibility of their new opportunity, it is imperative that a strategy is developed to reposition the business by building a new and improved foundation including confirming the new financial, operational, marketing, and staffing models. This also includes new processes and revenue streams for the business. This session will include best practices for recalibrating their business strategy by aligning goals, priorities, and actions. The facilitator for this series will be Malaika Moran, Owner and Lead Strategist of SocialStep Marketing and Consulting. There is no cost to attend this informational webinar; however, you must be registered on GoToWebinar to participate. Please secure your […]