Magnify Your Marketing, Session 1: How to Elevate Your Marketing Strategy
There are various marketing tactics that small business owners can use to reach and influence their target markets – events, direct mail, email, social media, content strategy, street teams, couponing, webinars, seminars, partnerships, and other activities that will help you gain access to customers. However, deploying marketing tactics without a targeted strategy can yield minimal results that do not produce a return on your marketing investment. To ensure that marketing tactics target the potential customers that you want and drive sales, entrepreneurs should develop a marketing strategy based on customer needs and buying behaviors. During this session, participants will learn how to elevate their marketing strategies by exploring the following: • Establishing your sales goals • Defining your target customer • Understanding the competitive environment • Positioning your brand for success • Developing a marketing budget • Developing a tracking system for results and ROI This session is suitable for start-up businesses, as well as existing businesses that need to revamp their marketing strategies for better results. There is no cost to attend this informational webinar; however, you must be registered for the webinar to participate. Please secure your spot today by visiting https://attendee.gotowebinar.com/regi.../8739504869876576527. After registering, you will receive a confirmation […]