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Magnify Your Marketing, Session 1: How to Elevate Your Marketing Strategy
February 9, 2021 @ 12:30 pm - 2:00 pm CST
There are various marketing tactics that small business owners can use to reach and influence their target markets – events, direct mail, email, social media, content strategy, street teams, couponing, webinars, seminars, partnerships, and other activities that will help you gain access to customers. However, deploying marketing tactics without a targeted strategy can yield minimal results that do not produce a return on your marketing investment.
To ensure that marketing tactics target the potential customers that you want and drive sales, entrepreneurs should develop a marketing strategy based on customer needs and buying behaviors.
During this session, participants will learn how to elevate their marketing strategies by exploring the following:
• Establishing your sales goals
• Defining your target customer
• Understanding the competitive environment
• Positioning your brand for success
• Developing a marketing budget
• Developing a tracking system for results and ROI
• Establishing your sales goals
• Defining your target customer
• Understanding the competitive environment
• Positioning your brand for success
• Developing a marketing budget
• Developing a tracking system for results and ROI
This session is suitable for start-up businesses, as well as existing businesses that need to revamp their marketing strategies for better results.
There is no cost to attend this informational webinar; however, you must be registered for the webinar to participate. Please secure your spot today by visiting https://attendee.gotowebinar.com/regi…/8739504869876576527. After registering, you will receive a confirmation email containing information about joining the webinar.
In order to attend, all participants must be a Certified Small and Emerging Business via Louisiana Economic Development’s Small and Emerging Business Development (SEBD) Program. Please note that there is no cost associated with SEBD certification, and most startups meet SEBD eligibility requirements.
To become a Certified SEBD, visit www.opportunitylouisiana.com/sebd. If you should have any questions, please email us at WBRC@UrbanLeagueLA.org