WEBINAR: Public Relations for Entrepreneurs, Session 2 of 3: Using PR Tools to Build Brand Trust, Loyalty, and Credibility during a Crisis

Implementing effective social media, email marketing, crisis communique and media engagement strategies are essential to building trust as well as business retention and sustainability during an economic crisis. Utilizing traditional PR tools such as news stories and press releases coupled with 21st century tools like social media, e-newsletters, podcasts/webinars and virtual speaking engagements are a great way to maintain a long-term branding strategy.

During this session, business leaders will view actual news stories, press releases, social media posts and e-newsletters to properly illustrate how to best approach brand strategy development during a crisis. Business leaders will have the opportunity to create a social media post promoting their product or service that takes into consideration the sensitivities of the times.

In order to attend, all participants must be a Certified Small and Emerging Business via Louisiana Economic Development’s Small and Emerging Business Development (SEBD) Program. Please note that there is no cost associated with SEBD certification, and most startups meet SEBD eligibility requirements.

To become a Certified SEBD, please visit https://tinyurl.com/SEBDCertify.

If you should have any questions, please email us at WBRC@UrbanLeagueLA.org.