Price to Win: Developing a Profitable Pricing Strategy

Join the Urban League of Louisiana for its new “WIN Series for Entrepreneurs”. This 4-part series is designed for aspiring and existing small business owners who are looking to develop key entrepreneurial skills that can be leveraged to start, grow, and scale their business. This series is sponsored by Louisiana Economic Development’s Small and Emerging Business Development Program.

One of the major challenges that most small businesses face is knowing how to properly price its products and services to ensure increased sales and profitability. While there are several factors to consider, such as understanding your customers, costs, and competition, it is imperative that entrepreneurs “do the work” to determine their optimal pricing strategy.

During this session, small businesses will learn key strategies and tactics to guide them in positioning and pricing their services for profit.

Attendees will learn:

• The 4 types of pricing strategies for service-based businesses and when to use which ones
• How to actually know when it’s time to increase your prices
• The profit-building way to offer incentives without discounting

This session will be facilitated by Desiree Young, Founder and President, VentureWalk Business Partners and WinFish.

This series is sponsored by the Louisiana Economic Development’s Small and Emerging Business Development Program. To participate, attendees must be or become certified through the LED Small and Emerging Business Development Program. Visit https://www.opportunitylouisiana.gov/program/small-and-emerging-business-development-program to get certified today!

There is no cost to attend, however, registration is required. Register today to reserve your spot!