Market to Win: Best Practices in Content Marketing for Your Small Business

Join the Urban League of Louisiana for its new “WIN Series for Entrepreneurs”. This 4-part series is designed for aspiring and existing small business owners who are looking to develop key entrepreneurial skills that can be leveraged to start, grow, and scale their business. This series is sponsored by Louisiana Economic Development’s Small and Emerging Business Development Program.

Businesses today compete in an ever-evolving landscape, and must constantly stay on top of the most relevant and effective marketing strategies and tactics that can build brand awareness and grow your audience. This means developing a deep understanding of your target audience and using tools that create user experiences that will convert and retain the most profitable customers.

During this session, participants will learn from three women leaders in marketing and brand management about the trends that are shaping how small businesses market their products and services, including:

• Best practices in building brand equity
• Understanding and leveraging consumer behavior
• Interactive content marketing
• Omnichannel marketing
• Other content marketing strategies

Facilitator: Tiffany Langlinais, President & CEO, Freret Napoleon

This series is sponsored by the Louisiana Economic Development’s Small and Emerging Business Development Program. To participate, attendees must be or become certified through the LED Small and Emerging Business Development Program. Visit https://www.opportunitylouisiana.gov/program/small-and-emerging-business-development-program to get certified today!

There is no cost to attend, however, registration is required. Register today to reserve your spot!