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Magnetic Marketing: Session 2: Crafting Your Unique Message & Market Fit

September 12 @ 10:00 am - 12:00 pm CDT

Join the Urban League of Louisiana this September and October for the 6-part marketing series, “Magnetic Marketing: Leveraging the Power of AI to Grow Your Small Business,” sponsored by Louisiana Economic Development and Mastercard.

This series is designed to guide small business owners and marketing leaders through a structured, hands-on process of building a strategic, actionable marketing plan that aligns with your business goals – with a focus on brand development, digital marketing, customer engagement, and AI tools – using Orhan McMillan’s Strategic Marketing Workbook as a foundation.

Session 2: Crafting Your Unique Message & Market Fit

Friday, Sept 12, 2025 I 10:00am-12:00pm

During this session, participants will learn how to develop a strong Unique Selling Proposition (USP) and clear customer targeting.

This session will cover:

  • Market problems → Solution Benefits
  • Defining Your Unique Selling Proposition
  • Crafting a compelling elevator pitch
  • Introduction to the Customer Decision Journey
  • Ideal Customer and Target Market

This session will be facilitated by Orhan McMillan, Founder, dezinsINTERACTIVE and Orhan McMillan, LLC.

This series is sponsored by Mastercard and Louisiana Economic Development’s Small and Emerging Business Development Program, and funded in part through a Cooperative Agreement with the U.S. Small Business Administration. To participate, attendees must be or become certified by the LED Small and Emerging Business Development Program.

Visit https://www.opportunitylouisiana.gov/program/small-and-emerging-business-development-program to get certified today!

If you’re planning to strengthen your brand presence and grow your small business, this series is for you. Register today for each session individually to reserve your spot! There is no cost to attend this series. All classes will be held online via the GoToWebinar online platform.

After registering, you will receive a confirmation email containing information about joining the webinar. Email us at WBRC@urbanleaguela.org for any issues receiving it.

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