Public Relations for Entrepreneurs, Session 1 of 3: Crisis Management – What Entrepreneurs Should be Doing Now to Reignite Their Brand Effective brand management during a global crisis is critical to ensuring resiliency and brand trust during business slowdowns or temporary closures. However, due to the abrupt and extensive impact the current crisis has had on day-to-day business activities, business leaders must be prepared to effectively communicate to internal and external stakeholders new branding or marketing strategies or pivot existing strategies to meet customer needs. During this session, business leaders will hear an overview of the principles of public relations, crisis management and reputation management as it pertains to the current health and economic crisis. Leaders will receive an overview of how to reposition their brand without hurting or hindering long-term business growth. In order to attend, all participants must be a Certified Small and Emerging Business via Louisiana Economic Development’s Small and Emerging Business Development (SEBD) Program. Please note that there is no cost associated with SEBD certification, and most startups meet SEBD eligibility requirements. To become a Certified SEBD, please visit https://tinyurl.com/SEBDCertify. If you should have any questions, please email us at WBRC@UrbanLeagueLA.org.