In this workshop you will learn how to reach more customers and grow your business with Google Ads. In this session, we’ll talk about: • How to create an account and set up an ad campaign • How to write great ads, refine keywords, and include ad extensions • How to measure success Course Facilitator: Malaika Moran is the Owner and Lead Strategist for SOCIALSTEP Consulting. SOCIALSTEP provides marketing strategy and business development services for small- to mid-sized businesses, non-profits, and government agencies. Other services include: strategic planning, digital marketing, event logistics, class facilitation and public speaking. Malaika is also an Urban League of Louisiana Contract Business Advisor and Course Facilitator. There is no cost attend; however, registration is required. Register today to reserve your seat!

In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this workshop will help. Course Facilitator: A native of Baton Rouge, Orhan Mc Millan has been in the web development and graphic design industry for over 19 years. He is founder and managing partner of DezinsINTERACTIVE. He and his team provide award winning branding, web and marketing services to start-ups, established businesses, associations and non-profits. There is no cost attend; however, registration is required. Register today to reserve your seat!

Please register for "Accounting and Financial Management, Session 1: Accounting Basics" by visiting https://attendee.gotowebinar.com/register/8883306698244066063. After registering, you will receive a confirmation email containing information about joining the webinar. Session I: Accounting Basics When you start a new business, accounting may be one of the topics that causes you anxiety and confusion. However, understanding the principals of accounting and effectively understanding and managing your finances is essential to profitable and sustainable business. During this session, entrepreneurs will be introduced to basic accounting principles, accounting concepts, and accounting terminology. Some of the basic accounting terms that you will learn include revenues, expenses, assets, liabilities, income statement, balance sheet, and statement of cash flows. You will become familiar with accounting debits and credits and how to record transactions. You will also learn the 3 essential financial statements and how they depict the financial health of your business at given points in time. There is no cost to attend this informational webinar; however, you must be registered on GoToWebinar to participate. Please secure your spot today by visiting https://attendee.gotowebinar.com/register/8883306698244066063. After registering, you will receive a confirmation email containing information about joining the webinar. In order to attend, all participants must be a Certified Small […]

Please register for "Accounting and Financial Management, Session 2: Strategic Planning and Financial Statements Analysis" by visiting https://attendee.gotowebinar.com/register/7729548465288547087. After registering, you will receive a confirmation email containing information about joining the webinar. Once entrepreneurs understand the basic accounting principles and financial statements, it is important to understand your financial position in the context of your business plan, including short and long term goals. During this session, attendees will learn how to incorporate their current financial position and goals into their strategic planning process. Attendees will also learn best practices for effectively managing finances to ensure the financial viability, profitably, and sustainability of their business. Topics include: - Budgeting Basics - How Not to Comingle Personal and Business Transactions - Developing a Debt Management Plan - Lean Operating Concepts This series will close with a discussion on best practices for identifying financial accounting software and the right accounting/bookkeeping service provider. There is no cost to attend this informational webinar; however, you must be registered on GoToWebinar to participate. Please secure your spot today by visiting https://attendee.gotowebinar.com/register/7729548465288547087. After registering, you will receive a confirmation email containing information about joining the webinar. In order to attend, all participants must be a Certified Small […]

Please register for "Accounting and Financial Management, Session 3: Best Practices in Financial Management and Tax Planning Basics" by visiting https://attendee.gotowebinar.com/register/9141126781794930191. After registering, you will receive a confirmation email containing information about joining the webinar. During this session, attendees will take a deeper dive into the concept of financial management as critical component of launching and growing their small businesses. Specifically, most entrepreneurs find it difficult to appropriately budget, separate personal from business accounts, properly manage debt, and operate a lean operation. Attendees will also learn best practices for effectively managing finances to ensure the financial viability, profitably, and sustainability of their business. Topics include: - Budgeting Basics - How Not to Comingle Personal and Business Transactions - Developing a Debt Management Plan - Lean Operating Concepts This series will close with a discussion on best practices for identifying financial accounting software and the right accounting/bookkeeping service provider. There is no cost to attend this informational webinar; however, you must be registered on GoToWebinar to participate. Please secure your spot today by visiting https://attendee.gotowebinar.com/register/9141126781794930191. After registering, you will receive a confirmation email containing information about joining the webinar. In order to attend, all participants must be a Certified Small and […]