Magnetic Marketing: Session 1: Brand Foundation & Strategic Direction
Join the Urban League of Louisiana this September and October for the 6-part marketing series, “Magnetic Marketing: Leveraging the Power of AI to Grow Your Small Business,” sponsored by Louisiana Economic Development and Mastercard. This series is designed to guide small business owners and marketing leaders through a structured, hands-on process of building a strategic, actionable marketing plan that aligns with your business goals - with a focus on brand development, digital marketing, customer engagement, and AI tools - using Orhan McMillan’s Strategic Marketing Workbook as a foundation. Session 1: Brand Foundation & Strategic Direction Friday, September 5, 2025 I 10:00am-12:00pm During this session, participants will learn how to define who they are, what they offer, and why it matters. This session will cover: Your Story, Mission, and Vision Core Values and Brand Voice Company Messaging Defining Your Target Audience The Strategic Marketing Plan This session will be facilitated by Orhan McMillan, Founder, dezinsINTERACTIVE and Orhan McMillan, LLC. This series is sponsored by Mastercard and Louisiana Economic Development’s Small and Emerging Business Development Program, and funded in part through a Cooperative Agreement with the U.S. Small Business Administration. To participate, attendees must be or become certified by the LED Small […]
