Join the Urban League of Louisiana’s Women's Business Resource Center for this informative series to learn best practices in marketing and branding for your small business! This series will provide in-depth guidance for developing your brand strategy, leveraging digital marketing for maximum customer reach, understanding the customer buying process, and improving sales through customer service! This 4-part series will take place on Tuesdays and Thursdays, January 25, 27, and February 1, 3, 12:30p-2:30pm. In order to participate in this series, all attendees must be or become certified in Louisiana Economic Development's Small and Emerging Business Development Program (SEBD). For more information about the SEBD Program, please visit www.opportunitylouisiana.com/sebd. To apply, please click here. Session 1: Brand Power!: Start with Your Why https://register.gotowebinar.com/register/1528077491181892112 Session 2: Developing Your Digital Marketing Strategy https://register.gotowebinar.com/register/7435084964152821005 Session 3: The Customer is King - Leveraging Your Customer Buying Process to Increase Sales https://register.gotowebinar.com/register/7075021294335338767 Session 4: The Butterfly Effect: How to Increase Sales and Retain Customers by Improving Customer Service https://register.gotowebinar.com/register/1734894528855233552