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DTSTART;TZID=America/Chicago:20200615T100000
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UID:92995-1592215200-1592222400@urbanleaguela.org
SUMMARY:WEBINAR: Public Relations for Entrepreneurs\, Session 1 of 3: Crisis Management
DESCRIPTION:Public Relations for Entrepreneurs\, Session 1 of 3: Crisis Management – What Entrepreneurs Should be Doing Now to Reignite Their Brand \nEffective brand management during a global crisis is critical to ensuring resiliency and brand trust during business slowdowns or temporary closures. However\, due to the abrupt and extensive impact the current crisis has had on day-to-day business activities\, business leaders must be prepared to effectively communicate to internal and external stakeholders new branding or marketing strategies or pivot existing strategies to meet customer needs. \nDuring this session\, business leaders will hear an overview of the principles of public relations\, crisis management and reputation management as it pertains to the current health and economic crisis. Leaders will receive an overview of how to reposition their brand without hurting or hindering long-term business growth. \nIn order to attend\, all participants must be a Certified Small and Emerging Business via Louisiana Economic Development’s Small and Emerging Business Development (SEBD) Program. Please note that there is no cost associated with SEBD certification\, and most startups meet SEBD eligibility requirements. \nTo become a Certified SEBD\, please visit https://tinyurl.com/SEBDCertify. \nIf you should have any questions\, please email us at WBRC@UrbanLeagueLA.org.
URL:https://urbanleaguela.org/event/public-relations-for-entrepreneurs-session-1-of-3-crisis-management/
CATEGORIES:CEI,WBRC
ATTACH;FMTTYPE=image/jpeg:https://urbanleaguela.org/wp-content/uploads/2020/06/qtq80-5Vxhhv.jpeg
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DTSTART;TZID=America/Chicago:20200622T100000
DTEND;TZID=America/Chicago:20200622T120000
DTSTAMP:20260428T052713
CREATED:20200612T161822Z
LAST-MODIFIED:20200612T161932Z
UID:93083-1592820000-1592827200@urbanleaguela.org
SUMMARY:WEBINAR: Public Relations for Entrepreneurs\, Session 2 of 3: Using PR Tools to Build Brand Trust\, Loyalty\, and Credibility during a Crisis
DESCRIPTION:Implementing effective social media\, email marketing\, crisis communique and media engagement strategies are essential to building trust as well as business retention and sustainability during an economic crisis. Utilizing traditional PR tools such as news stories and press releases coupled with 21st century tools like social media\, e-newsletters\, podcasts/webinars and virtual speaking engagements are a great way to maintain a long-term branding strategy. \nDuring this session\, business leaders will view actual news stories\, press releases\, social media posts and e-newsletters to properly illustrate how to best approach brand strategy development during a crisis. Business leaders will have the opportunity to create a social media post promoting their product or service that takes into consideration the sensitivities of the times. \nIn order to attend\, all participants must be a Certified Small and Emerging Business via Louisiana Economic Development’s Small and Emerging Business Development (SEBD) Program. Please note that there is no cost associated with SEBD certification\, and most startups meet SEBD eligibility requirements. \nTo become a Certified SEBD\, please visit https://tinyurl.com/SEBDCertify. \nIf you should have any questions\, please email us at WBRC@UrbanLeagueLA.org.
URL:https://urbanleaguela.org/event/webinar-public-relations-for-entrepreneurs-session-2-of-3-using-pr-tools-to-build-brand-trust-loyalty-and-credibility-during-a-crisis/
CATEGORIES:CEI,ULLA General,WBRC
ATTACH;FMTTYPE=image/jpeg:https://urbanleaguela.org/wp-content/uploads/2020/06/qtq80-mATVTS.jpeg
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DTSTART;TZID=America/Chicago:20200629T100000
DTEND;TZID=America/Chicago:20200629T120000
DTSTAMP:20260428T052713
CREATED:20200612T162215Z
LAST-MODIFIED:20200612T162215Z
UID:93086-1593424800-1593432000@urbanleaguela.org
SUMMARY:WEBINAR: Public Relations for Entrepreneurs\, Session 3 of 3: Online Reputation Management
DESCRIPTION:A company’s digital footprint is as important to their branding strategy as other traditional branding efforts. With millions of potential customers online every day\, businesses that ignore or discount their online reputation often find their name and brand trust in need of repair. Understanding digital review platforms like Yelp\, Google Business\, and Glassdoor can help businesses to maintain a positive online reputation during and after the COVID-19 crisis. \nDuring this session\, business leaders will learn about online review platforms like Yelp\, Google Business\, and Glassdoor and their significance to maintaining a trusted brand strategy during the COVID-19 crisis. Statistical data will be examined to illustrate the importance of effective online reputation monitoring\, connecting with customers on digital platforms and earning positive reviews. \nIn order to attend\, all participants must be a Certified Small and Emerging Business via Louisiana Economic Development’s Small and Emerging Business Development (SEBD) Program. Please note that there is no cost associated with SEBD certification\, and most startups meet SEBD eligibility requirements. \nTo become a Certified SEBD\, please visit https://tinyurl.com/SEBDCertify. \nIf you should have any questions\, please email us at WBRC@UrbanLeagueLA.org.
URL:https://urbanleaguela.org/event/webinar-public-relations-for-entrepreneurs-session-3-of-3-online-reputation-management/
CATEGORIES:CEI,ULLA General,WBRC
ATTACH;FMTTYPE=image/jpeg:https://urbanleaguela.org/wp-content/uploads/2020/06/qtq80-jNs5VM.jpeg
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