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SUMMARY:Magnetic Marketing: Session 1: Brand Foundation & Strategic Direction
DESCRIPTION:Join the Urban League of Louisiana this September and October for the 6-part marketing series\, “Magnetic Marketing: Leveraging the Power of AI to Grow Your Small Business\,” sponsored by Louisiana Economic Development and Mastercard. \nThis series is designed to guide small business owners and marketing leaders through a structured\, hands-on process of building a strategic\, actionable marketing plan that aligns with your business goals – with a focus on brand development\, digital marketing\, customer engagement\, and AI tools – using Orhan McMillan’s Strategic Marketing Workbook as a foundation. \nSession 1: Brand Foundation & Strategic Direction \nFriday\, September 5\, 2025 I 10:00am-12:00pm \nDuring this session\, participants will learn how to define who they are\, what they offer\, and why it matters. \nThis session will cover: \n\nYour Story\, Mission\, and Vision\nCore Values and Brand Voice\nCompany Messaging\nDefining Your Target Audience\nThe Strategic Marketing Plan\n\nThis session will be facilitated by Orhan McMillan\, Founder\, dezinsINTERACTIVE and Orhan McMillan\, LLC. \nThis series is sponsored by Mastercard and Louisiana Economic Development’s Small and Emerging Business Development Program\, and funded in part through a Cooperative Agreement with the U.S. Small Business Administration. To participate\, attendees must be or become certified by the LED Small and Emerging Business Development Program. \nVisit https://www.opportunitylouisiana.gov/program/small-and-emerging-business-development-program to get certified today! \nIf you’re planning to strengthen your brand presence and grow your small business\, this series is for you. Register today for each session individually to reserve your spot! There is no cost to attend this series. All classes will be held online via the GoToWebinar online platform. \nAfter registering\, you will receive a confirmation email containing information about joining the webinar. Email us at WBRC@urbanleaguela.org for any issues receiving it.
URL:https://urbanleaguela.org/event/magnetic-marketing-session-1-brand-foundation-strategic-direction/
CATEGORIES:CEI
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