BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Urban League of Louisiana - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://urbanleaguela.org
X-WR-CALDESC:Events for Urban League of Louisiana
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20240310T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20241103T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20260308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251003T100000
DTEND;TZID=America/Chicago:20251003T120000
DTSTAMP:20260406T170019
CREATED:20250819T173743Z
LAST-MODIFIED:20250819T173743Z
UID:247804-1759485600-1759492800@urbanleaguela.org
SUMMARY:Magnetic Marketing: Session 5: Email\, Ads\, & Budget Planning
DESCRIPTION:Join the Urban League of Louisiana this September and October for the 6-part marketing series\, “Magnetic Marketing: Leveraging the Power of AI to Grow Your Small Business\,” sponsored by Louisiana Economic Development and Mastercard. \nThis series is designed to guide small business owners and marketing leaders through a structured\, hands-on process of building a strategic\, actionable marketing plan that aligns with your business goals – with a focus on brand development\, digital marketing\, customer engagement\, and AI tools – using Orhan McMillan’s Strategic Marketing Workbook as a foundation. \nSession 5: Email\, Ads\, & Budget Planning \nFriday\, October 3\, 2025 I 10:00am-12:00pm \nDuring this session\, participants will learn how to build connection and conversion through outreach strategies. \nThis session will cover: \n\nLead magnets\, list-building\, and email funnels\nPaid Ads: where to start\, boosting vs. strategy\nMarketing Budget planning\nKey Performance Indicators (KPIs)\nMailchimp & Meta Ad Manager basics\n\nThis session will be facilitated by Orhan McMillan\, Founder\, dezinsINTERACTIVE and Orhan McMillan\, LLC. \nThis series is sponsored by Mastercard and Louisiana Economic Development’s Small and Emerging Business Development Program\, and funded in part through a Cooperative Agreement with the U.S. Small Business Administration. To participate\, attendees must be or become certified by the LED Small and Emerging Business Development Program. \nVisit https://www.opportunitylouisiana.gov/program/small-and-emerging-business-development-program to get certified today! \nIf you’re planning to strengthen your brand presence and grow your small business\, this series is for you. Register today for each session individually to reserve your spot! There is no cost to attend this series. All classes will be held online via the GoToWebinar online platform. \nAfter registering\, you will receive a confirmation email containing information about joining the webinar. Email us at WBRC@urbanleaguela.org for any issues receiving it.
URL:https://urbanleaguela.org/event/magnetic-marketing-session-5-email-ads-budget-planning/
CATEGORIES:CEI
ATTACH;FMTTYPE=image/png:https://urbanleaguela.org/wp-content/uploads/2022/08/Entrepreneur_Events.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251010T100000
DTEND;TZID=America/Chicago:20251010T120000
DTSTAMP:20260406T170019
CREATED:20250819T174038Z
LAST-MODIFIED:20250819T174038Z
UID:247806-1760090400-1760097600@urbanleaguela.org
SUMMARY:Magnetic Marketing: Session 6: Analytics\, KPIs & Action Plan
DESCRIPTION:Join the Urban League of Louisiana this September and October for the 6-part marketing series\, “Magnetic Marketing: Leveraging the Power of AI to Grow Your Small Business\,” sponsored by Louisiana Economic Development and Mastercard. \nThis series is designed to guide small business owners and marketing leaders through a structured\, hands-on process of building a strategic\, actionable marketing plan that aligns with your business goals – with a focus on brand development\, digital marketing\, customer engagement\, and AI tools – using Orhan McMillan’s Strategic Marketing Workbook as a foundation. \nSession 6: Pulling It All Together: Analytics\, KPIs & Action Plan \nFriday\, October 10\, 2025 I 10:00am-12:00pm \nDuring this session\, participants will finalize their marketing strategy and set up a 30-day plan \nThis session will cover: \n\nWorkshop Review\nCampaign mapping: What to launch\, how to measure\nFinalizing your strategic marketing plan\n30-day Action Plan\n\nThis session will be facilitated by Orhan McMillan\, Founder\, dezinsINTERACTIVE and Orhan McMillan\, LLC. \nThis series is sponsored by Mastercard and Louisiana Economic Development’s Small and Emerging Business Development Program\, and funded in part through a Cooperative Agreement with the U.S. Small Business Administration. To participate\, attendees must be or become certified by the LED Small and Emerging Business Development Program. \nVisit https://www.opportunitylouisiana.gov/program/small-and-emerging-business-development-program to get certified today! \nIf you’re planning to strengthen your brand presence and grow your small business\, this series is for you. Register today for each session individually to reserve your spot! There is no cost to attend this series. All classes will be held online via the GoToWebinar online platform. \nAfter registering\, you will receive a confirmation email containing information about joining the webinar. Email us at WBRC@urbanleaguela.org for any issues receiving it.
URL:https://urbanleaguela.org/event/magnetic-marketing-session-6-analytics-kpis-action-plan/
CATEGORIES:CEI
ATTACH;FMTTYPE=image/jpeg:https://urbanleaguela.org/wp-content/uploads/2025/08/Marketing_Events.jpg
END:VEVENT
END:VCALENDAR