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DTSTART;TZID=America/Chicago:20250905T100000
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DTSTAMP:20260406T184144
CREATED:20250819T172756Z
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UID:247793-1757066400-1757073600@urbanleaguela.org
SUMMARY:Magnetic Marketing: Session 1: Brand Foundation & Strategic Direction
DESCRIPTION:Join the Urban League of Louisiana this September and October for the 6-part marketing series\, “Magnetic Marketing: Leveraging the Power of AI to Grow Your Small Business\,” sponsored by Louisiana Economic Development and Mastercard. \nThis series is designed to guide small business owners and marketing leaders through a structured\, hands-on process of building a strategic\, actionable marketing plan that aligns with your business goals – with a focus on brand development\, digital marketing\, customer engagement\, and AI tools – using Orhan McMillan’s Strategic Marketing Workbook as a foundation. \nSession 1: Brand Foundation & Strategic Direction \nFriday\, September 5\, 2025 I 10:00am-12:00pm \nDuring this session\, participants will learn how to define who they are\, what they offer\, and why it matters. \nThis session will cover: \n\nYour Story\, Mission\, and Vision\nCore Values and Brand Voice\nCompany Messaging\nDefining Your Target Audience\nThe Strategic Marketing Plan\n\nThis session will be facilitated by Orhan McMillan\, Founder\, dezinsINTERACTIVE and Orhan McMillan\, LLC. \nThis series is sponsored by Mastercard and Louisiana Economic Development’s Small and Emerging Business Development Program\, and funded in part through a Cooperative Agreement with the U.S. Small Business Administration. To participate\, attendees must be or become certified by the LED Small and Emerging Business Development Program. \nVisit https://www.opportunitylouisiana.gov/program/small-and-emerging-business-development-program to get certified today! \nIf you’re planning to strengthen your brand presence and grow your small business\, this series is for you. Register today for each session individually to reserve your spot! There is no cost to attend this series. All classes will be held online via the GoToWebinar online platform. \nAfter registering\, you will receive a confirmation email containing information about joining the webinar. Email us at WBRC@urbanleaguela.org for any issues receiving it.
URL:https://urbanleaguela.org/event/magnetic-marketing-session-1-brand-foundation-strategic-direction/
CATEGORIES:CEI
ATTACH;FMTTYPE=image/png:https://urbanleaguela.org/wp-content/uploads/2022/08/Business_Events.png
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250912T100000
DTEND;TZID=America/Chicago:20250912T120000
DTSTAMP:20260406T184144
CREATED:20250819T173017Z
LAST-MODIFIED:20250819T173017Z
UID:247795-1757671200-1757678400@urbanleaguela.org
SUMMARY:Magnetic Marketing: Session 2: Crafting Your Unique Message & Market Fit
DESCRIPTION:Join the Urban League of Louisiana this September and October for the 6-part marketing series\, “Magnetic Marketing: Leveraging the Power of AI to Grow Your Small Business\,” sponsored by Louisiana Economic Development and Mastercard. \nThis series is designed to guide small business owners and marketing leaders through a structured\, hands-on process of building a strategic\, actionable marketing plan that aligns with your business goals – with a focus on brand development\, digital marketing\, customer engagement\, and AI tools – using Orhan McMillan’s Strategic Marketing Workbook as a foundation. \nSession 2: Crafting Your Unique Message & Market Fit \nFriday\, Sept 12\, 2025 I 10:00am-12:00pm \nDuring this session\, participants will learn how to develop a strong Unique Selling Proposition (USP) and clear customer targeting. \nThis session will cover: \n\nMarket problems → Solution Benefits\nDefining Your Unique Selling Proposition\nCrafting a compelling elevator pitch\nIntroduction to the Customer Decision Journey\nIdeal Customer and Target Market\n\nThis session will be facilitated by Orhan McMillan\, Founder\, dezinsINTERACTIVE and Orhan McMillan\, LLC. \nThis series is sponsored by Mastercard and Louisiana Economic Development’s Small and Emerging Business Development Program\, and funded in part through a Cooperative Agreement with the U.S. Small Business Administration. To participate\, attendees must be or become certified by the LED Small and Emerging Business Development Program. \nVisit https://www.opportunitylouisiana.gov/program/small-and-emerging-business-development-program to get certified today! \nIf you’re planning to strengthen your brand presence and grow your small business\, this series is for you. Register today for each session individually to reserve your spot! There is no cost to attend this series. All classes will be held online via the GoToWebinar online platform. \nAfter registering\, you will receive a confirmation email containing information about joining the webinar. Email us at WBRC@urbanleaguela.org for any issues receiving it.
URL:https://urbanleaguela.org/event/magnetic-marketing-session-2-crafting-your-unique-message-market-fit/
CATEGORIES:CEI
ATTACH;FMTTYPE=image/png:https://urbanleaguela.org/wp-content/uploads/2022/08/Webinar_Events.png
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250919T100000
DTEND;TZID=America/Chicago:20250919T120000
DTSTAMP:20260406T184144
CREATED:20250819T173143Z
LAST-MODIFIED:20250819T173143Z
UID:247797-1758276000-1758283200@urbanleaguela.org
SUMMARY:Magnetic Marketing: Session 3: Website Strategy & SEO Essentials
DESCRIPTION:Join the Urban League of Louisiana this September and October for the 6-part marketing series\, “Magnetic Marketing: Leveraging the Power of AI to Grow Your Small Business\,” sponsored by Louisiana Economic Development and Mastercard. \nThis series is designed to guide small business owners and marketing leaders through a structured\, hands-on process of building a strategic\, actionable marketing plan that aligns with your business goals – with a focus on brand development\, digital marketing\, customer engagement\, and AI tools – using Orhan McMillan’s Strategic Marketing Workbook as a foundation. \nSession 3: Website Strategy & SEO Essentials \nFriday\, September 19\, 2025 I 10:00am-12:00pm \nDuring this session\, participants will learn how to evaluate and strengthen their website presence and performance. \nThis session will cover: \n\nWebsite must-haves\nCalls to Action (CTAs) that convert\nSEO 101\nOutlining a website improvement plan\n\nThis session will be facilitated by Orhan McMillan\, Founder\, dezinsINTERACTIVE and Orhan McMillan\, LLC. \nThis series is sponsored by Mastercard and Louisiana Economic Development’s Small and Emerging Business Development Program\, and funded in part through a Cooperative Agreement with the U.S. Small Business Administration. To participate\, attendees must be or become certified by the LED Small and Emerging Business Development Program. \nVisit https://www.opportunitylouisiana.gov/program/small-and-emerging-business-development-program to get certified today! \nIf you’re planning to strengthen your brand presence and grow your small business\, this series is for you. Register today for each session individually to reserve your spot! There is no cost to attend this series. All classes will be held online via the GoToWebinar online platform. \nAfter registering\, you will receive a confirmation email containing information about joining the webinar. Email us at WBRC@urbanleaguela.org for any issues receiving it.
URL:https://urbanleaguela.org/event/magnetic-marketing-session-3-website-strategy-seo-essentials/
CATEGORIES:CEI
ATTACH;FMTTYPE=image/png:https://urbanleaguela.org/wp-content/uploads/2022/06/Forklift_Events.png
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250925T100000
DTEND;TZID=America/Chicago:20250925T120000
DTSTAMP:20260406T184144
CREATED:20250819T173300Z
LAST-MODIFIED:20250819T173300Z
UID:247799-1758794400-1758801600@urbanleaguela.org
SUMMARY:Creating a Business Development Plan for Your Construction Business
DESCRIPTION:Join the Urban League of Louisiana on Thursday\, September 25\, 10:00am-11:30am\, for “Opportunity and Preparation: Creating a Business Development Plan for Your Construction Business.” This virtual session is a part of a series of monthly workshops hosted in collaboration with the Louisiana Department of Transportation and Development’s DBE Supportive Services program. \nBusiness development in construction management refers to a strategic and actionable plan for pursuing new business and fostering relationships with your most preferred clients. Your business development plan outlines how you identify prospects\, share your capabilities\, and nurture business relationships so that prospects become clients when the time is right. \nDuring this session\, contractors will learn how to increase profitability and scalability\, by creating and managing a business development strategy – one that maximizes its strengths and experience and one that targets and converts its most preferred client types. The goal is to convert prospects to clients and to turn bids into awards! \nThis session will be facilitated by Courtney Elzey\, Principal\, MCDS\, LLC. \nThere is no cost to attend\, however\, registration is required. Register today to reserve your spot! \nAfter registering\, you will receive a confirmation email containing information about joining the training.
URL:https://urbanleaguela.org/event/creating-a-business-development-plan-for-your-construction-business-2/
CATEGORIES:CEI,CEI_DBE
ATTACH;FMTTYPE=image/png:https://urbanleaguela.org/wp-content/uploads/2022/02/DBE_Events.png
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250926T100000
DTEND;TZID=America/Chicago:20250926T120000
DTSTAMP:20260406T184144
CREATED:20250819T173542Z
LAST-MODIFIED:20250819T173542Z
UID:247801-1758880800-1758888000@urbanleaguela.org
SUMMARY:Magnetic Marketing: Session 4: Social Media & Content Strategy
DESCRIPTION:oin the Urban League of Louisiana this September and October for the 6-part marketing series\, “Magnetic Marketing: Leveraging the Power of AI to Grow Your Small Business\,” sponsored by Louisiana Economic Development and Mastercard. \nThis series is designed to guide small business owners and marketing leaders through a structured\, hands-on process of building a strategic\, actionable marketing plan that aligns with your business goals – with a focus on brand development\, digital marketing\, customer engagement\, and AI tools – using Orhan McMillan’s Strategic Marketing Workbook as a foundation. \nSession 4: Social Media & Content Strategy \nFriday\, September 26\, 2025 I 10:00am-12:00pm \nDuring this session\, participants will learn how to plan and align content with brand and customer journey. \nThis session will cover: \n\nHow to choose the right social media platforms\nDefining content pillars and voice consistency\nContent calendars & batching content\nTracking engagement\n\nThis session will be facilitated by Orhan McMillan\, Founder\, dezinsINTERACTIVE and Orhan McMillan\, LLC. \nThis series is sponsored by Mastercard and Louisiana Economic Development’s Small and Emerging Business Development Program\, and funded in part through a Cooperative Agreement with the U.S. Small Business Administration. To participate\, attendees must be or become certified by the LED Small and Emerging Business Development Program. \nVisit https://www.opportunitylouisiana.gov/program/small-and-emerging-business-development-program to get certified today! \nIf you’re planning to strengthen your brand presence and grow your small business\, this series is for you. Register today for each session individually to reserve your spot! There is no cost to attend this series. All classes will be held online via the GoToWebinar online platform. \nAfter registering\, you will receive a confirmation email containing information about joining the webinar. Email us at WBRC@urbanleaguela.org for any issues receiving it.
URL:https://urbanleaguela.org/event/magnetic-marketing-session-4-social-media-content-strategy/
CATEGORIES:CEI
ATTACH;FMTTYPE=image/jpeg:https://urbanleaguela.org/wp-content/uploads/2025/08/Social-Media_Events.jpg
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